"
Porsche means looking at the world from a different angle. The fact that, unlike other cars, the ignition switch is located to the left of the steering wheel is just one indication that this company, these sports cars and this family are different from other automobile dynasties." Thus begins
Generation Porsche, a brilliant new volume published by
teNeues in the wake of the opening of the new Porsche Museum at Zuffenhausen's Porscheplatz in
Stuttgart. The most comprehensive and best-designed pictorial history of the marque we've seen to date, it contains a brilliantly curated collection of artfully layered images, taking full advantage of the museum's archives and displays showing how three generations of the Porsche family have defined automobile history, and in particular the saga of the sports car. Until you can actually get over to
Germany, this book is the next best thing.
The famed marque officially celebrated its
60th anniversary last year, but its history in fact goes back 110 years to 1900 and 24-year-old
Ferdinand Porsche's visionary Lohner
electric car concept, debuted at that year's
World's Fair in Paris; that's where
Generation Porsche kicks off. In merging the highest standards of design with advanced technology, Porsche has since become a byword for four-wheeled works of art, ranking among the most coveted cars in the world. As avid Porsche collector
Jerry Seinfeld puts it, "Driving a Porsche always gives you a futuristic feeling." The high-tech museum certainly conveys that. Construction began on the building, designed to be an architectural emblem of the Porsche brand, in October 2005, making history as the most spectacular building project ever undertaken by the company. In addition to 80 ever-changing exhibits, the museum also features workshops, a Porsche boutique, the Porsche archive, a restaurant, a café and event space.
Meanwhile teNeues has published a second work entitled
Porsche Icons, showcasing the influence and history of the legendary Type 64, one of the most mysterious yet influential car designs ever, which many consider to be the first true Porsche. Ferdinand Porsche established an independent engineering office in Stuttgart in 1931 and went on to make automotive history with pioneering developments in motorsports. Over the next several decades Porsche introduced innovative production models such as the 356, 911, 914, 924, 944, 928, the Boxster, the Cayenne, and, most recently, the four-door
Panamera, while continuing its strong showing in the world's most important auto races. Check out the gallery for a preview of images from
Generation Porsche.
