KONSORTIUM

APPTAG LASER BLASTER

The AppTag Laser Blaster ($35) promises to turn your phone (or iPod touch, we suppose) into a laser tag gun/shooter that works via IR and high frequency sound to let app developers create nearly any kind of multiplayer shooting game you can imagine, all without needing to block the headphone port or eat away battery via Bluetooth or Wi-Fi. Six buttons — including a pressure sensitive trigger and a oversized reload switch — enable plenty of real-world interaction, and compatibility with most Nerf and Buzzbee toy guns serves as icing on the geek-flavored cake.

 

Janet Jackson (@JanetJackson) Got On It Nutrisystem SUCCESS

Here is what Janet Jackson had to say about Nutrisystem Success

“I understand what it’s like to have weight issues. I’ve dealt with it all my life. The reason Nutrisystem SUCCESS™ works is that it gives you exactly what you need. A program that guides you through how to eat, how to exercise, and how to help you keep the weight off once you lose it. Nutrisystem SUCCESS™ helps you customize the plan to your life and what works for you.” — JANET JACKSON

 

 

50 Cent (@50cent) and Deepak Chopra

50 Cent’s releases his latest Street King,” commercial but this time 50 cent gets a assisted by the Indian medical doc Deepak Chopra for the Street King promo.

 

Made-to-Order Air Force 1

 

Nikebasketball – Basketball Never Stops

Nike drops a commercial with Lebron, Camelo, J Cole, Amare  and many others tell us even during the NBA Lockout right now Basketball Still lives on and as well as Plays On.

 

Diddy Does Vodka: Ciroc

Don't call Sean "Diddy" Combs a celebrity endorser. He prefers the term "luxury brand builder" and his latest endeavor involves some high-end vodka. He has just signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka. And he isn't just putting his name behind the bottle. Combs plans to be very involved in all aspects of the development, focusing on attracting the "movers and shakers" of the vodka drinking world. "They're looking for something that tastes like their lifestyle," he said. "It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better." If all goes well, Comb's 50-50 share of the profits could ultimately net him more than $100 million.

Sharon Stone Gets Glammed Up in Chopard for Basic Instinct 2

Sharon Stone's long-delayed return to the big screen in" Basic Instinct 2" might be worth watching for the lux-spotting alone. A while ago we learned that Stone would be driving a Spyker C8 Laviolette Spyder in the movie. Now comes the news that she will be decked out in Chopard jewels.
Chopard is the official jeweler for the movie and Sharon will be wearing the Strada XXL diamond watch shown here, a pair of white-gold Ice Cube rings with diamonds, a diamond ring with a heart-sized pink diamond at its center and diamond and aquamarine earrings. Maybe all the diamonds will distract us from the fact that we will be watching mutton dressed as lamb.

Product Placement: 2005's most name-checked

Since "Product Placement" is a love of mine and I am involved with several business in the space; The Konsortium will start a new category which will be highlighting the industry.

You may love that pimped-out Escalade, but in the world of hip-hop lyrics, Cadillac is suddenly very 2004. This year, according to research and strategy firm Agenda, Inc., Mercedes takes the title as the most name-checked brand in hip-hop. Here are the companies that garnered the lion's share of music mentions in 2005:

1. Mercedes-Benz (#3 in 2004)
2. Nike (#11)
3. Cadillac (#1)
4. Bentley (#9)
5. Rolls-Royce (#4)

Companies to Watch: NextMedium

NextMedium - the entertainment industry's first information and application provider for embedded advertising - is developing a data standard and tools that create new channels of marketing and commerce for entertainment content providers, advertisers and audiences. The NextMedium solutions, capitalize on the rapidly emerging field of embedded advertising, provide new ways for entertainment providers to increase revenues, advertisers to reach audiences, and audiences to interact with entertainment programming. This will be the solution to save network and cable TV....you heard it here folks!

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