Nike is taking another step to throw up a roadblock for users determined to take advantage of bots and automated scripts to gain an unfair edge in purchasing sneakers online. Nikestore now has a new page detailing its latest development called Nike Access Codes, which reads like a retaliatory effort intended to thwart bot usage. The whole thing remains a bit vague considering the Access Codes haven’t gone live and Nike hasn’t released an official statement on them yet, but there are a couple key points that can be gleaned from the questions section the page.
Nike Access Codes pertain ONLY to sneaker purchases through Nike.
Nike will send out Access Codes to select customers. This means that you can’t actively get a code to purchase the product in question. They’ve got to send it you.
Nike reserves the right to use access codes on any product and won’t announce selections publicly prior to use. This suggests that you might have to go into a Saturday morning release without knowing which pairs will ask you for an Access Code during the purchase.
Access Codes don’t guarantee you the product in question. It will only “give you access” to potentially buy the shoe.
These are a couple of the more important points to take away from the whole process. The effort is another hoop to jump through in terms of purchasing sneakers, but it is certainly a valiant effort considering the lengths that Nike is going to to please what is ultimately a pretty small percentage of their consumers.
The Little Five Points neighborhood is Atlanta’s bohemian corridor, with the requisite record stores and vintage shops. There’s also a pub with an entrance inside the gaping mouth of a giant skull, and across the street from the skull is Wish, where you’ll find two things worth noting: a main floor loaded with Comme Des Garçons, and a basement stocked with nothing but sneakers. Some real rarities can be found here, including kicks such as Nike Lunar Force 1s in digi camo, Jordans in unusual colorways, and Opening Ceremony x Adidas Rod Lavers.
The combined effort of retail veterans Chris Julian and Samantha Jo Alonso (of FRUITION Las Vegas) and NBA superstar LeBron James, the shop plays to their newfound fashionable tastes with brands like 3.1 Phillip Lim, Band of Outsiders, and reimagined vintage goods from Dr. Romanelli. It's also a spot to grab A.P.C. denim and streetwear labels like Pharrell’s Billionaire Boys Club.
The “Red October” Air Yeezy 2 just released on Nikestore online. This release is comes as a surprise given that Kanye has cut ties with Nike.The shoes popped up as available via a Twitter link without warning, and the full size run was sold out in minutes.